Debra Sturdevant is the owner of The Country Artist Soaps and Botanicals. I met her at the annual Old Sage Apothecarian conference for makers and herbalists alike. In this podcast Deb shares her getting started story, advice for getting your name out there using traditional marketing methods and words of wisdom for newbies to grow in their soap making craft.
Key Takeaways
- Traditional marketing and face to face are just as powerful as the new digital methods of marketing
- Her biggest challenge when getting started was being seen
- To overcome this challenge Deb worked to get articles in newspapers, kept a notebook at craft fairs to capture customer contact information, radio spots, sending brochures, and home shows
- My favorite quote from Deb…“You have to be seen before someone can buy your product”
- Her sense of satisfaction comes from teaching people why her products work the way they do and knowing that her customers are satisfied
- Newbies and experienced soap makers should always embrace research before selling a product
Listen to the podcast to hear first hand from Deb and get her insights in this week’s episode of A Makers Tale.
Where to Find Debra Sturdevant
Website – https://thecountryartist.com/
Facebook Page – https://www.facebook.com/thecountryartist
Facebook Group – https://www.facebook.com/groups/194097820622073
Episode Transcript
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