Podcasts | Why you should Market Your Soap in Person – Makers Tale Podcast Interview

Soap Makers Tale

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Why you should Market Your Soap in Person – Makers Tale Podcast Interview

Debra Sturdevant is the owner of The Country Artist Soaps and Botanicals. I met her at the annual Old Sage Apothecarian conference for makers and herbalists alike. In this podcast Deb shares her getting started story, advice for getting your name out there using traditional marketing methods and words of wisdom for newbies to grow in their soap making craft. 

Key Takeaways

  • Traditional marketing and face to face are just as powerful as the new digital methods of marketing
  • Her biggest challenge when getting started was being seen
  • To overcome this challenge Deb worked to get articles in newspapers, kept a notebook at craft fairs to capture customer contact information, radio spots, sending brochures, and home shows 
  • My favorite quote from Deb…“You have to be seen before someone can buy your product”
  • Her sense of satisfaction comes from teaching people why her products work the way they do and knowing that her customers are satisfied
  • Newbies and experienced soap makers should always embrace research before selling a product

Listen to the podcast to hear first hand from Deb and get her insights in this week’s episode of A Makers Tale. 

Where to Find Debra Sturdevant

Website – https://thecountryartist.com/

Facebook Page – https://www.facebook.com/thecountryartist

Facebook Group – https://www.facebook.com/groups/194097820622073

Episode Transcript

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YOUR HOST:
Zakia Ringold

Serial entrepreneur, certified soap maker, live streamer, mama of 2 and teacher at heart. Zakia is the Founder of Live Soap School an online academy, ByZakia a handmade soap company,  Virtual Experience Design Agency an event planning and production company and MoveBackstage a Software as a service for event organizers. She started all of her businesses online from her home and shares her lessons in an effort to inspire others to follow their dreams.