Podcasts | Soap, Sales, and Surprises: How to Become Successful at Craft Shows

Soap Makers Tale

Listen in as Makers share their lessons learned, challenges, opportunities and systems used to start and grow homebased businesses. Get informed, inspired and entertained with a weekly podcast episoap of A Makers Tale.

Soap, Sales, and Surprises: How to Become Successful at Craft Shows

In this episode of A Maker’s Tale, I reflect on my experience as a handmade soap maker at Philadelphia’s Christmas Village. Despite facing challenges, there are some lessons learned that can benefit all aspiring and established makers. Here, we’ll exploring key takeaways for crafting resilience and success in the world of handcrafted goods navigating sales at craft shows.

5 Key Take Aways

  1. Diversify Your Product Offerings: Learn why variety is essential for attracting a broader audience and enhancing your brand’s appeal.
  2. Make Your Items Giftable: Discover the importance of elegant packaging and a festive touch to make your craft perfect for gifting.
  3. Decorations and Signage: Understand the impact of visually appealing booths and the crucial role of clear signage in drawing in customers.
  4. Promote, Promote, Promote: Explore the power of leveraging live streams and social media to engage your audience and drive sales.
  5. Make the Most of Every Visitor: Learn how to turn every interaction into an opportunity for building connections and growing your business.

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Zakia Ringold

Serial entrepreneur, certified soap maker, live streamer, mama of 2 and teacher at heart. Zakia is the Founder of Live Soap School an online academy, ByZakia a handmade soap company,  Virtual Experience Design Agency an event planning and production company and MoveBackstage a Software as a service for event organizers. She started all of her businesses online from her home and shares her lessons in an effort to inspire others to follow their dreams.